AcademySparksAbout Us

Bridging the gap between hype and impact

Sterla was born from a shared insight. In a world obsessed with AI potential and content, too many businesses are confused about where to start and nowhere near real world return on investment.

We founded Sterla to bridge this gap by combining commercial leadership with AI, data and go-to-market strategy expertise.

The team

The Sterla team — Hayley, Joonas, Sai and Hammad

Hayley Lau

Partner, Data Science & Marketing Effectiveness

Joonas Kukkonen

Strategic Advisor, Product & Technology

Sai Tai

Strategic Advisor, AI Engineering

Hammad Mian

Partner, Strategy & Growth

HM

Hammad Mian

Partner, Strategy & Growth

Over 20 years driving growth for consumer and tech firms. Former LEK consultant with PE-backed scale-up experience, specializing in connecting data strategy to rapid execution while incorporating AI solutions for commercial results.

HL

Hayley Lau

Partner, Data Science & Marketing Effectiveness

Data science and digital marketing leader helping organizations convert data into actionable insights. Background spans blockchain, crypto security, and agency work, enabling innovative analytical approaches.

ST

Sai Tai

Strategic Advisor, AI Engineering

AWS Certified Architect and AI Solution Engineer. Previously led roles at PwC and Builder.ai, focusing on transforming experimental ideas into production-ready systems and making AI a competitive asset.

JK

Joonas Kukkonen

Strategic Advisor, Product & Technology

CTO and technology leader with experience building digital products at scale, including Spotify podcast features and the Busuu language platform. Focuses on integrating AI into product design.

Production AI — with AWS Professional Certification

Our team holds the highest level AWS Professional-tier qualifications.

Independently verified on Credly

AWS Certified Solutions Architect – Professional badgeSolutions Architect – ProfessionalAmazon Web Services · valid to 2029AWS Certified DevOps Engineer – Professional badgeDevOps Engineer – ProfessionalAmazon Web Services · valid to 2029

Want to talk?

If you've got a problem you think we could help with, or you just want to think out loud about how we could help, drop us a line. No pitch decks, no pressure.